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Lucy Viado

Lucy Viado

Owner/President

(818) 946-2600

lucy@lvwmanagement.com

I believe people deserve clarity, confidence, and peace of mind in their financial lives—not uncertainty, confusion, or the fear of outliving their money. Clients often come to me with underlying questions: “Will I have enough?” or “What happens if something goes wrong?” Together, we work to replace that uncertainty with a clear plan and a sense of control.

Early in my career in banking, I saw firsthand how many successful individuals lacked clear guidance, even after years of building wealth. That experience shaped my mission: to become a trusted resource who helps people make sense of their financial picture and move forward with confidence.
 
Today, I work with established professionals, business owners, and individuals who have accumulated wealth and are looking for more than just advice—they want a knowledgeable financial advisor to help them navigate complex financial decisions and align their resources with their long-term goals. I help my clients gain clarity and confidence about their financial future by identifying what matters most, uncovering potential gaps, and building practical, tailored strategies that support both their lifestyle today and their vision for tomorrow. 

With over 20 years of experience spanning retail and business banking, commercial lending, private banking, insurance, and investments, I bring a comprehensive perspective that allows me to connect all aspects of a client’s financial life. My approach is rooted in listening first—understanding each client’s unique situation, concerns, and aspirations—so that the solutions we build are thoughtful, actionable, and aligned with their priorities.

Partnering with Equitable Advisors enhances that experience by providing access to robust resources, technology, and solutions, enabling me to deliver a high level of service and ongoing support. Ultimately, my goal is to help clients not only grow and protect their wealth, but to feel confident in the decisions they make—so they can focus on living the life they’ve worked hard to build.